Slice
Mobile app design
2023–2025
Slice is a new, and the UK's first, eSIM only mobile network. Founded by some of the creative minds behind Lyca Mobile and Giffgaff, they came to us at Planes to develop a mobile app for buying, installing, and managing eSIM plans. Along with a fractional ownership USP, a chance for users to become actual co-owners of the company, and get a slice of the action.
Slice needed a strong brand, design system, impeccable UX and technical infrastructure in order to compete with the old, and now slightly technically outdated, mobile network giants in the UK. We worked with Koto to create a brand to visually stand out, with a strong colour scheme including the notable 'Zest' shade of green, and quirky, slightly alarming imagery. Aiming to capture the attention of the gen-Z target audience, both through the compelling USP and distinctive visual design.
Client: Slice Mobile
Studio: Planes
Role: Product design
Year: 2023–Ongoing
Process
I worked with a design director, delivery lead and a large technical developer team on building this app from scratch for both iOS and Android simultaneously. I lead the mobile app design, where I was challenged with taking the visual brand and bringing it to life in a comprehensive design system, researching user needs, coming up with feature specifications with the technical client teams and designing the entire app UI.
Giving people a chance to test out the network and test out the app through the free trial, and having the option upfront to not start the paid plan after the trial, speaks to the niceness and transparency of the Slice brand.
Brand moments like this guided in the design process throughout the creation of the app and its features.
The vision
