The Pembroke
Mobile app design
2025–2026
The Pembroke is a private members’ club in Belgravia, bringing together dining, drinks, culture and events. They came to us with the brief of creating a mobile app that would put the club in members’ pockets, making it effortless to access the club, discover events and book restaurants.
Working closely with the design director, lead developer and client team, I took the project from translating the brand into a digital design system through to wireframing, prototyping and testing the key user journeys. Using feedback from user testing, I refined the experience before working with the team to bring the designs to life and publish the app.
Client: The Pembroke
Studio: Planes
Role: Product design
Year: 2025
Process
The club’s visual identity was developed primarily for print and interiors. A big part of my role was to translate it into a digital design system, making considered decisions around typography, hierarchy and usability. This included introducing a more legible body font that worked better on screen while preserving the character of the brand.
I owned three core journeys: member access, event discovery and restaurant bookings. Each needed to feel intuitive and consistent with the quality of the physical club.
The vision
